Fontainebleau Florida Hotel, LLC

Marketing | Director of Communications & Social Media

Job Locations US-FL-Miami Beach
ID
2022-2914
Category
Marketing/Public Relations
Type
Regular Full-Time

Overview

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." 
- Morris Lapidus 

A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design, contemporary art, music, fashion and technology merge into a vibrant new kind of guest experience. Guests are invited to enter a world where they are free to play, shop, dine, spa, meet or simply relax - however they define a perfect day. Situated on oceanfront Collins Avenue in the heart of Millionaire's Row, Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954 and designed by Morris Lapidus, it was the most luxurious hotel on Miami Beach, and is thought to be the most significant building of Lapidus' career.

Responsibilities

TheThThe Director of Communications & Social Media is responsible for helping to create a sustainable competitive advantage by effectively reaching key audiences with carefully-crafted messaging that positively shapes attitudes, perceptions, reputation and a         actions towards the resort. This position is accountable for defining, leading and executing critical aspects of Public Relations and Social media, messaging strategy, content creation and more. The Director of Communications & Social Media oversees and     and manages an internal public relations and social team and external agencies (National Lifestyle, Food & Beverage, Social Media). The position is also responsible for the tactical execution and publicizing major strategic events.

 
 
Examples of Duties, includes but is not limited to the following:
 
SOCIAL MEDIA GROWTH AND EXECUTION: 30%
  • Integrate and develop a social first content strategy hotel wide.
  • Implement cutting edge programs to drive increased visibility, engagement and growth among all relevant social media channels.
  • Manage, execute and report on all advertising programs in social media channels
  • Oversee management of 3rd party social media agencies.
  • Work with key outlets and revenue centers to encourage staff promotion and customer adoption of social channels.
  • Manage social media campaigns and day-to-day activities, which include online advocacy, writing editorial, community-outreach efforts and promotions.
  • Responsible for all social media reporting, including month-end, campaign recaps and influencer performance recaps. Analyze reports and provide recommendations to optimize overall strategy.
  • Oversee online engagement with all audiences (ie management of monitoring team, responding to comments, answering questions, identifying potential issues, etc).  
  • Always up to date on the latest social media trends and technology, algorithms, features and platforms.

CONTENT CREATION: 30%

  • Lead, build and develop the ongoing content creation efforts property wide across multiple channels and for multiple outlets. Fontainebleau should be a leader in content creation.
  • Oversee and approve the content calendars for all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIN, Youtube and other platforms as appropriate.
  • Become a property champion for the use of social media in all of our strategies.
  • Develop and manage a robust UGC program to encourage increased guest posting.
  • Develop and manage the properties influencer strategy.

DEVELOP ONGOING PUBLIC RELATIONS STRATEGIC/TACTICAL PLANS: 20%

  • Leverage results and Public Relations learning’s year-over-year to provide objectives and set direction for the PR agencies in the development of ongoing PR and messaging plans.
  • Evaluate and optimize PR agency plans to form a cohesive, integrated strategy for Fontainebleau, while making changes throughout the year as opportunities unfold.
  • Oversee/participate in plan execution with a keen focus on driving results and constantly looking for overall resort opportunities.
  • Provide formal agency performance review annually, as well as ongoing feedback that is timely and constructive.
  • Conceptualize and create new programming for resort revenue generating outlets through fresh and innovative ideas.
  • Manage resort-wide and partner program launches throughout the course of the year.
  • Manage critical PR aspects of Fontainebleau Miami Beach which include:

          -        Oversight of PR agency strategies and activities

          -        Media conferences

          -        Special events

          -        Managing media relations

          -        Adding value to launch events and determining ROI

          -        Analysis and formal presentation of PR efforts to senior leadership, as needed

          -        Evaluate return on investments

 

OVERSEE DAY-TO-DAY PR OPERATIONS: 20%

  • Ensure that routine tasks are executed with excellence, on time and within budget, including:
  • Build and maintain the media contact files.
  • Respond to general media queries promptly.
  • Monitor and distribute media coverage internally.
  • Lead media training for executives and orchestrate public speaking opportunities.
  • Manage the media library (media kits, images, content).
  • Develop content for print, broadcast and electronic media production.
  • Coordinate all aspects of media and influencer property visits.

Qualifications

  • Strong writing and communication skills
  • Technology driven with ability to assimilate new software systems quickly
  • Effective leadership, supervisory management
  • Well-organized and demonstrates strong problem-solving skills
  • Robust media relationships that help gain publicity for the resort
  • Expert understanding of the social media landscape
  • Ability to work in a high-paced work environment, handling multiple initiatives and tasks simultaneously
  • Proficiency in Microsoft Office products
  • Proficiency in Adobe Suite products
  • 7-10 years of public relations and social media experience with lifestyle brands, hospitality preferred. 

  • Bachelor’s Degree in public relations, marketing, hospitality or combination of relevant education and experience. 

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